Partner: Ingram’s Water and Air Equipment
Product: Mr Cool DIY Ductless Minisplit
Result: 2.6X Increase in Revenue from $10M to $26M Profitably.
It turns out that selling a do-it-yourself A/C unit that costs $1,500 and takes 5 hours to set up isn’t as hard as it looks. In fact, Mr. Cool was one of our most successful campaigns. Ever.
We tapped YouTube star Penn Holdernes as the spokesperson and shot two long-form videos to determine the best frame for our messaging.
One summer and 14 million views later, the results were in. Sales increased by 260% with profitable revenue and bleed-over sales to the parent brand (AND we’ve been tapped to keep making videos for their company).