How to create a Facebook Marketing Strategy that Works
You’re probably here because you’re not seeing the return you want from your Facebook campaigns, and on top of that, the engagement on your page seems way too low. Truly, it shouldn’t be that way, your creative team has created incredible content, and you’re spending way too much time planning the strategy as it is.
This may not be because your current strategy isn’t good enough, it’s most likely due to the recent changes in Facebook. All it takes is you playing by their rules – sounds hard, but it’s not…
This past year, Facebook made big changes to the News Feed, specifically affecting the way fans consume information.
Mark Zuckerberg has recently said, the News Feed will, “prioritize posts that spark conversations and meaningful interactions between people,” and though that can be intimidating, we must not forget where Facebook came from and go back to its roots.
The News Feed will, “prioritize posts that spark conversations and meaningful interactions between people.”
– Mark Zuckerberg
We hear the term “algorithm” left and right, and it’s easy to blame it for our failures, but are you doing your part to work with it?
Fear not, I will guide you through this, so you can focus in generating sales for your business.
Here are 2 steps you must take to ensure you’re getting the most out of the ever-powerful social media platform:
1. Give the Audience What they Want
Alright, you’re not going to like this, but I’m going to say it: People don’t want to be sold, they want to know why they should buy… more specifically, they want to know why they should buy from you.
So, here’s what you’re going to do: Smother them with content they’re already interested in that’s relevant to your product or service.
Let me give you an example: You just launched a Lightsaber brand, and you want to attract Jedis. In order for them to buy your product, they need to know they can trust your expertise in the industry. What you need to do is become the leader at giving tips and techniques on how to become the greatest Jedi that ever lived, you are going to post Jedi trivia, and you are going to talk about the force like there is no tomorrow.
Position your brand as an expert in the field who truly cares about benefiting the consumer and they will become loyal to you.
2. Play by the algorithm’s rules
You’re on the Facebook galaxy, if you want to go far, you’re going to want to play by their rules.
Let’s break it down for a second. By definition, an “algorithm” is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a droid or computer.
You already know Facebook wants users to engage, so create content that educates, inspires, and informs your audience so that they want to share, like and comment.
Be intentional in the way you post, because you are not just out to sell a product or service, you’re on Facebook to build a community.
Gone are the days of the “great!”, “love this!”, and “awesome!” comments, and in are the days of asking questions, telling stories and sharing insights.
I want you to understand that Facebook’s algorithm is not going to catch up to you. You are going to have to do everything in your power to align the algo with the good side of the force – your side.
Moral of the story:
You are now part of an elite squad who was built to rule the galaxy. Your alliance needs to position the right content in front of your audience in a way that is algorithm-friendly, and you will surely rule all.
May the Facebook force be with you, friends…