Tuft & Needle
$5M IN TRACKABLE SALES AND 20M VIEWS WITH ONE SINGLE AD.
- We focused on social proof through customer testimonials, including a review by a customer who actually returned product.
- Showed how trusted Tuft & Needle is in the industry through visual demonstrations.
- Filmed the ad in modular format to be able to move around scenes and test.
$40K TO $4M IN 7 MONTHS
- We created humorous content that was very relatable to the audience and their pain of having acne with spokesperson Laura Clery
- We created a real time before and after of the founder’s face using a go pro helmet she wore for a week.
- Used analogies, comparisons, and demonstrations to create a very powerful ad that converted.
$1M TO $4M IN 12 MONTHS.
- It was filmed in modular format to allow us to move around different sections of the ad and test what converted the best.
- We built a giant scale to show a visual comparison of how this product can help the customer with weight loss.
- We created before and after scenes that skirted past Facebook’s policies to show benefits of the product.
54:1 ROAS ON A BOTTOM OF FUNNEL AD
- We created a luxury premium piece of content that is very brand oriented.
- We focused on the lifestyle, aspiration, and high quality of the premium items.
- We used a cinematic Director of Photography to create beautiful shots of the product.
$10M TO $167M IN 36 MONTHS WITH NO OUTSIDE MARKETING.
- We used our unique “everything ad” anchor video framework with a hook, teaser, series of problems and solutions, and calls to actions
- We used a myth busters styled diagram to demonstrate how the product works
- We used a fast pace to keep the viewer interested in technical explanations
Pool Fence DIY
$5M WITH A 6:1 ROAS
- We related to the customer’s pain by magnifying it with an Amish couple with 50 children
- We made heavy use of motion graphics to emphasize complex product benefits
- Kept people belly laughing for 4+ minutes to create reciprocation and make safe discussion for a scary topic.
$2M TO $18M IN 12 MONTHS
- Made an enemy out of the rest of the supplement industry by demonstrating the quality of the TL product.
- Created a product demonstration with 2 big a$& blenders that drove the primary sales message home.
- Used a teaser to keep people watching as long as possible, to get educated on the product.
$1.5M TO $3M IN 12 MONTHS
- We created a product demo so convincing that Inside Edition tried to recreate it (unsuccessfully!).
- Filmed the ad in modular format to be able to reshuffle and test scenes.
- Presented the socks in a problem-solution format to validate superiority over competitors.
Ready to scale?
If you are ready to take the next step in scaling your company by creating brand amplifying videos with our team, then contact us today!