5 Ways to Make Social Proof Video Ads

Social proof ads are a really quick way to gain your audience’s trust. Your brand or product being featured in reputable publications, magazines, and blogs is a big score! So what is a social proof ad? Social proof ads are defined by Unbounce as, “The positive influence that’s generated when people find out that ‘everybody’s doing…

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3 Ads That Worked vs. 3 That Didn’t

There are great ads and there are bad ads. (And then there are bad ads.)    Depending on who you are “good” and “bad” can have different meanings. If you’re a funny person, you might just pay attention to the humor of an ad. If you’re a mother, maybe you’re just looking at the emotion…

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If You Want 5 Performing Ads, Make 20

The trick to creating high-performing social ads is best summarized in two words– Test and Iterate.    Believe it or not, the performance of an ad doesn’t just come down to your product. Even finding your target audience isn’t enough– little things like CTA’s, hooks, and headlines can the overall performance of an ad.   …

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6 Ways to Make Unboxing Video Ads

Everyone loves unboxing videos– it’s so exciting to get something new and unwrap a new package! Unboxing videos help a potential consumer experience what it would be like to receive your product, and it also adds a layer of prestige to your product while you highlight the packaging. Unboxing videos shouldn’t be complicated.    A…

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5 Ads to Shoot on Your Phone

There is a saying amongst camera operators that the best camera is the one that can get the shot– meaning big fancy cameras are awesome, but sometimes the best camera to have is the one that is small, light, and most importantly, suits the needs of the job. Luckily, just about everyone is carrying around…

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Why do Spokesperson Anchor Videos Work So Well For Prospecting?

What is a Spokesperson Anchor Video?   If you ever scroll on Facebook, chances are you have seen ads that feature a person talking about a brand while doing some pretty ridiculous things. For example, one of our most successful Anchor Video Campaigns had our Spokesperson blending things up in GIANT blenders  and talking to…

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How to Make Creative that Converts (Not How to be a Videographer)

Stanley Kubrick, Steven Spielberg, Martin Scorcese, James Cameron and Alfred Hitchcock– what do they all have in common?    They don’t sell.    Not even their high-budget blockbuster movies sold themselves. Even the most amazing films of our time needed trailers and word of mouth to convince people to go, and the trailers even miss…

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How to Increase Your Email Open Rates

How to Increase Your Email Open Rates Did you know that, across industries, email open rates are 18.1% on average? How do you compare to that stat? Let’s increase your email open rates, heck, you deserve it! Back to Basics But wait, what IS an email open rate? Well, basically an email open rate is…

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Chamber Media Referrals

4 Sure Ways to Get Referrals

4 Sure Ways to Get Referrals Do you find yourself feeling awkward when it comes to asking for a referral? You definitely want new clients, but you don’t want to come off as desperate or pushy to your current ones? But you provide SUCH great service, it shouldn’t be that way. You should be able…

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