5 Tips to Stay Productive While Working From Home

For those of us used to working 9-5 in office, self-quarantine can be a bit of a nightmare. Home is full of distractions– laundry, kids, TV, the internet, and snacks you want to demolish immediately, but are supposed to last you 2 weeks…     Staying focused and productive during self-quarantine can seem like an…

Read Article

How We 6X’d Revenue with 6 Anchor Videos

Want to 6X your revenue but don’t know how? Solution: Anchor Videos.     We took MRCOOL from $10M to $60M with an average 20 to 1 blended ROI (omni-channel) in 2 years with few other marketing efforts outside ours at Chamber Media. We did all the creative, production, and ad buying for this across…

Read Article

How to Add Teasers to Video Ads to Increase Watch Time

Placing a teaser at the beginning of your creative is the easiest way to increase watch time. Just think back to a couple ads that stood out to you last week. Was there been an insta story that you tapped back to just to see how it turned out? These creatives are important and not very difficult…

Read Article

15 Marketing Acronyms You Should Know

If you want to walk the walk, you gotta talk the talk– marketing talk, that is. The more you learn about the marketing world, the more you’ll realize that effective communication involves a lot of fun acronyms. (And by fun, we mean that you’ll be completely lost without them.)  So here you go– the ABC’s…

Read Article

3 Steps to Knowing What Ads to Make

Outside of making a prospecting video or some low funnel ads, brands can struggle with zeroing in on what type of ads to make and what do address. So we are going to be sharing some of the tips and tricks we use to make sure we engage and convert. 1. Map out your sales…

Read Article

5 Ways to Make Social Proof Video Ads

Social proof ads are a really quick way to gain your audience’s trust. Your brand or product being featured in reputable publications, magazines, and blogs is a big score! So what is a social proof ad? Social proof ads are defined by Unbounce as, “The positive influence that’s generated when people find out that ‘everybody’s doing…

Read Article

3 Ads That Worked vs. 3 That Didn’t

There are great ads and there are bad ads. (And then there are bad ads.)    Depending on who you are “good” and “bad” can have different meanings. If you’re a funny person, you might just pay attention to the humor of an ad. If you’re a mother, maybe you’re just looking at the emotion…

Read Article

If You Want 5 Performing Ads, Make 20

The trick to creating high-performing social ads is best summarized in two words– Test and Iterate.    Believe it or not, the performance of an ad doesn’t just come down to your product. Even finding your target audience isn’t enough– little things like CTA’s, hooks, and headlines can the overall performance of an ad.   …

Read Article

6 Ways to Make Unboxing Video Ads

Everyone loves unboxing videos– it’s so exciting to get something new and unwrap a new package! Unboxing videos help a potential consumer experience what it would be like to receive your product, and it also adds a layer of prestige to your product while you highlight the packaging. Unboxing videos shouldn’t be complicated.    A…

Read Article

5 Ads to Shoot on Your Phone

There is a saying amongst camera operators that the best camera is the one that can get the shot– meaning big fancy cameras are awesome, but sometimes the best camera to have is the one that is small, light, and most importantly, suits the needs of the job. Luckily, just about everyone is carrying around…

Read Article