how it all began
Chamber.Media started as an idea in 2013. Founder Travis Chambers was a social media supervisor at a top creative agency and then social media director at 20th Century Fox, and he saw a major disconnect between creative and media buying. Creatives were making commercials to try and win awards with little strategy or data behind any kind of social distribution or connection to performance. Then the scripts would be handed off to a production house who had no knowledge of media strategy or attribution. Then they’d hand off the creative to a media buying agency that had little understanding of how to measurably track sales. The whole process was disjointed, and that’s where Chamber.Media was born.
Before leaving the traditional ad industry to start Chamber.Media, founder, Travis, developed the creative concept, media buying plan, distribution, and viral seeding strategy for the most viral ad of all time, “Kobe vs. Messi; The Selfie Shootout,” for Turkish Airlines. The video got over 150 million views, 3 million shares, and over 2,000 press features on YouTube on a digital media budget that was 1/10th the size of the tv budget, but generated 5X the reach and brand lift.
Thus the media hacker team of Chamber.Media was born. Chamber.Media was one of the world’s first digital agencies to put creative, production, and ad buying all under one roof, with 12,000 sq ft of studio space and all the specialists required seated at the same table working together to make great creative that also had measurable performance.
Within 7 years, Chamber.Media has tripled the revenue of 6 multi-million dollars brands, from DTC to retail to B2B, managed $80M in ad spend, drove $600M in tracked revenue, been featured in AdWeek, Inc, Forbes, and worked with hundreds of brands like Fabletics, 1-800-Flowers, Potbelly Sandwich, and Tuft & Needle. Chamber.Media has 100 employees and produces over 3,000 live action, high production videos a month and to date has made the most anchor videos in the world.